It is just as important to study the current methods, techniques, and technology of marketing novels as it is to write your novel. Why? Because once you are published (think positive), your publisher is not the primary push behind marketing your novel or you as an author. You will be the primary marketing department for all of your creative work. This is a shock to many writers once they become published authors, and probably results in many one time novelists who sell five hundred copies and fade away .อ่านนิยาย
But knowledge is power, and now you know.
So what do you do about it? Read and learn. There are literally hundreds of free online information sources dedicated to online marketing and the more narrow discipline of marketing fiction, both online and through other mediums. I will just lay out a few of the things I did for starters as a baseline.
1) Choose your author name
I know, sounds silly. But if you try Googling your name, you may quickly find that it is very serious. Most people have at least three names, first, middle, and last. You want to find the combination of those names and/or initials least represented in a web search. This will allow people to find articles and websites about you with much less competition from others. For example, I searched for Hugh Thomas and found a well known historical writer by that name listed for pages on end. Then I searched for “J Hugh Thomas” and found no writing competition. Therefore, as a writer I am always J Hugh Thomas.
2) Buy your domain name
It is cheap and in today’s world, it is pretty much expected. This also factors into your decision on your author name, because ideally you want to choose that name as your domain, in my case jhughthomas. It is best to get the .com domain, but if it is not available you can always go with something like .net or .info instead. Buy the domain from a company that will allow you to put up a simple website without a hosting fee. This means that for less than $10 per year, you can have a searchable presence on the web with some basic information about you and your novel.
3) Start a blog
In the past you could write a great novel and either academics or media figures would fall in love with it causing old style viral marketing. Today, users are coming to expect a new level of access and interaction with the producers of fiction. This combined with the fact that blogs are probably the single best way to develop a web presence makes your blog critical. My recommendation is to blog about writing your novel, or blog about parts of your novel. The reason is to keep you from being overwhelmed going in too many directions at once. Just write about what you are learning and doing. And post regularly. The best way to lose followers is to post sporadically. Once a week is usually a good schedule. Many free blogging sites exist but I use blogger.com.
4) Feedburn your blog
Now we are getting into some real marketing. By using feedburner.com, you are optimizing your blog to be delivered through RSS feeds to whatever platform the user chooses. In addition, you can give users the option of subscribing to your blog by email. You can setup feedburner to ping Google every time you post a new entry causing it to be instantly indexed for search. There are more features than I can cover here, but I think you can see that this step will go a long way to making you very searchable on the internet. Remember, every skill you learn now will be applied in new ways once your novel is complete. This is a time of education with some side benefits.
5) Blog or podcast some free fiction
I have not reached this stage yet, but I think it is the next logical step. When you are trying to sell a $10-$15 soft cover or a $25-$30 hard cover book, why will a reader choose your novel? Once you are established you have your brand name, like Stephen King or James Patterson, and the brand is what attracts the buyer. The reader does not see a Stephen King book as being a big risk. You do not have that luxury. If you are willing to write some great fiction and give it away, you have a bigger chance of developing readers who will buy your books. The key here is “great fiction,” not just your leftover ideas. Spend as much time, if not more, writing multiple drafts and editing your free fiction as you do with your novel. This is your first impression so dazzle your readers so they will come back for more.
This only scratches the surface of all the ways you can market yourself while writing your novel. I hope that these ideas will help you as you complete your novel, get published, and market like crazy to drive up sales.